Unveil content treasures through the website relaunch
Successful relaunch breathes new life into a law firm's website
More than 1,000 news and publications were already available when we started the conception of the new website. So, raising the content treasures and making them visible was our major purpose of the relaunch. Now, users will see the tremendous expertise of SKW Schwarz online and they can easily find the right contact persons.
The existing website contained a lot of content, but it was difficult to access and not available in the context needed. The information silos on the website were supposed to be broken down and an intelligent linking of the content with its authors was to bring to light the enormous expertise.
Relations, relations, relations! We created a new structure consisting of topics, competencies, people, news and events, which provides users with related information and quickly gives them the impression that SKW Schwarz is the right partner for legal questions from companies. Thus, the website skwschwarz.deanswers the question of which topics SKW Schwarz is particularly focused on, which lawyers bring which competences, which articles they have publishen and at which events they have spoken and will speak in the future.
Regardless of where users enter the site, he will find what they are looking for. If they already know SKW Schwarz, they can quickly navigate to their contact person on the start page. Numerous articles and links to related pages guide new users through the site and offer various ways to get in touch.
With just a few clicks, the content treasures of SKW Schwarz are now accessible and provide website users with relevant information. Making the decision when choosing their legal partner became a lot easier. The social media activities now fully pay off, as from the post to the contact, the users are on a continuous user journey.
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