Building your dream vehicle online

The vehicle configurator for multiple automotive brands


  • Since 2019


  • Mobility


  • Audit
  • Technical conception
  • User Interface Design
  • Typo3
  • TypoScript
  • REST
  • Vue.js


  • Website relaunch
  • Interactive tools
  • Digital products

The vehicle configurator is an essential tool for any automotive brand, a must-have for their website. Just as vehicles evolve, the configurator must be able to incorporate new features or entirely new vehicle types. It's beneficial if it's built with a modular structure and an architecture that allows for easy adaptation to changes. This way, it can be used across multiple manufacturers.

The Challenge

Nowadays, anyone buying a car wants to get a picture of the finished vehicle beforehand. The easiest way to do this is from home - being able to comfortably adapt a car to your own wishes from your own device has now become one of the standard functions of a car manufacturer's website. The requirements for such a vehicle configurator are constantly increasing. It should visualize all models in all variants as accurately as possible and be able to represent all innovations in the car manufacturer's offering. To keep development costs within limits, it should also be used on the websites of several brands.

The Solution

Regardless of the brand, most cars offer the ability to configure options such as equipment lines, engines, tires, interior equipment, and accessories. This means that the underlying data structure can be defined once and reused multiple times. But as ideal as this sounds, reality is not that straightforward. One manufacturer may offer more models and fewer options per model, while another may have interdependent equipment features, and yet another may primarily work with equipment packages consisting of several features.

To reconcile these requirements and be able to respond easily to new developments in the vehicle market, the vehicle configurator is designed to be as modular as possible. This applies to the required data as well as to the separation of data, functionality, and interface.

Just as important as modularity is flexibility in handling the data. They can originate from various sources and are connected via interfaces. If a data source changes, only the interface needs to be adjusted, and the vehicle configurator will display the desired information once again.

Modularity and flexibility are the two key factors that also make it possible for the vehicle configurator to be used by various car manufacturers. It only requires three steps to have a ready-to-use vehicle configurator:

1. Adapting the appearance to match the brand identity.

2. Selecting the modules.

3. Configuring the data sources.

The Result

The vehicle configurator is being used by four car manufacturers on their websites. Users can customize various vehicle options and get a precise idea of how their future car will look like. This increases the likelihood of them taking the next steps in the purchasing process.

The car manufacturers have an individual vehicle configurator at their disposal without having to pay the price for individual development or having to forego brand-specific adjustments.

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