More success with SEO - 10 tips on how ChatGPT can help

February 14, 2023

Trying things out is fun. The most efficient way to do it is when we have a specific task at hand. The first task that we encountered in a business context with ChatGPT is SEO. So, how do we get ChatGPT to write texts that rank well?

Results from the SEO lab

The great thing about these tests was that others had already tried out a lot. So, we could partially copy the prompts and quickly came to results. Here are our 10 tips for becoming not only faster but also better:

  1. Generate keywords (“Give me 10 keywords for <topic>”)
  2. Simplify keywords (“Provide me with only the simple keywords” or “Give me 10 simple keywords for <topic>”)
  3. Generate an outline (“Write an outline of 100 to 200 words for <keyword>”)
  4. Structure the text (“Add h2 and h3 headlines to the text”)
  5. Write FAQs (“Generate five FAQs for the text”)
  6. Write a title (“Make five suggestions for a headline for the text”)
  7. Generate schema markup (“Generate the schema markup for the text”)
  8. Generate meta tags (“Generate the meta tags for the text”)
  9. Lengthen or shorten texts (“Add information so that the text has <text length>” or “Shorten the text to <text length> characters”)
  10. Translate (“Translate the text into <language>”)

Of course, we don’t want to hide our sources:

A more difficult exercise: select a topic with ChatGPT

It is pointless to optimize a text if it is irrelevant, insignificant, or boring. If the topic is not good, then the measures will only be of very limited use. We often read that ChatGPT cannot generate anything new and is not creative. We can at least challenge that. ChatGPT makes topic suggestions. Even though the approach to finding ideas is very different from ours, it can work. In combination with Google Trends, for example, we can find out which topics are currently being discussed in our industry. Then we ask ChatGPT to make ten or twenty suggestions for article topics. From these, we choose two that we find exciting because they are not too stale or ubiquitous.

Context comes into play again here. We can tell ChatGPT which suggestions we like and which we don’t, in order to have it make further suggestions for us. We can also give instructions on what to consider when searching for topics, such as target audience or medium. This is not only important for enhancing existing articles, but also for topic selection.

ChatGPT will probably not suggest anything groundbreaking. But do we write articles on groundbreaking topics every day? And do our readers only find such topics interesting?

Read more